Homeland Security Secretary Kristi Noem is back in front of the camera with a message from President Donald Trump.
Noem announced Monday the launch of a multimillion-dollar ad blitz threatening consequences for illegal entry into the United States.
“Let me deliver a message from President Trump to the world,” Noem says in an ad she posted on X. “If you are considering entering America illegally, don’t even think about it.”
ADVERTISEMENT
“Let me be clear: If you come to our country and you break our laws, we will hunt you down,” Noem went on. “Criminals are not welcome in the United States.”
The Homeland Security chief accused “weak leadership” of allowing drugs, human traffickers, and violent criminals into the country but said “those days are over” under the Trump administration.
Noem then tried to strike a more charitable tone but ended the advertisement on a threatening note.
“Follow the law, and you’ll find opportunity,” she said. “If you break it, you’ll find consequences. Strong borders mean a stronger America. President Trump is making America safe again.”
The ads will run nationwide and all over the globe, Noem said, to send a “strong warning” to criminals not to come to the U.S.
It’s the latest stunt from the Trump appointee who has been dubbed “Cosplay Kristi” after pairing vivid eyeshadow with bulletproof vests and glamorous earrings with U.S Border Patrol caps.
Noem has been at the forefront of the Trump administration’s bid to rid the country of undocumented immigrants through raids and deportations.
In a Fox News interview with Jesse Watters Monday night, Noem said the flow of migrants to the border has dropped dramatically from tens of thousands during the Biden administration to a couple of hundred per day.
Noem also hit Democrat-run cities as “big obstacles” in efforts to round up undocumented migrants. “That’s why I’m excited to get [Attorney General] Pam Bondi and the Department of Justice on board and use every authority that we have and work together on a plan to make sure that we’re prosecuting everybody to the fullest extent the law,” she said.
